{"id":88453,"date":"2025-08-23T12:44:53","date_gmt":"2025-08-23T10:44:53","guid":{"rendered":"https:\/\/dev.promoculture.lu\/web\/produit\/non%20class\u00e9\/communicator\/"},"modified":"2026-03-24T16:05:37","modified_gmt":"2026-03-24T15:05:37","slug":"communicator","status":"publish","type":"product","link":"https:\/\/dev.promoculture.lu\/web\/produit\/entrepreneuriat\/management\/communicator\/","title":{"rendered":"Communicator"},"content":{"rendered":"<p>Le COMMUNICATOR vous donne toutes les cl\u00e9s pour exercer efficacement le m\u00e9tier de communicant dans un monde en constante mutation. Il offre un panorama exhaustif de la communication d\u2019aujourd\u2019hui, plus de\u00a0 100 <em>cases studies<\/em>\u201a de nombreux conseils d\u2019experts, des rubriques \u00ab M\u00e9thode \u00bb, \u00ab Focus \u00bb et des fiches m\u00e9tiers.<\/p>\n<p><strong>Cette 10<sup>e<\/sup>\u00e9dition, enti\u00e8rement revue et augment\u00e9e,<\/strong> permet de cerner les grands enjeux de la communication d\u2019aujourd\u2019hui :<\/p>\n<ul>\n<li>la n\u00e9cessit\u00e9 de comprendre et de s\u2019approprier l\u2019IA ;<\/li>\n<li>l\u2019importance d\u2019int\u00e9grer la RSE pour une communication plus\u00a0 responsable ;<\/li>\n<li>les bouleversements de la communication d\u2019influence et ses nouveaux canaux ;<\/li>\n<li>l\u2019acc\u00e9l\u00e9ration de la digitalisation et ses cons\u00e9quences sur la communication.<\/li>\n<\/ul>\n<p><strong>Les + du COMMUNICATOR :\u00a0 <\/strong><\/p>\n<ul>\n<li>Trois nouveaux chapitres d\u00e9di\u00e9s\u00a0 \u00e0 la<strong> publicit\u00e9 <\/strong>(en association avec l\u2019AACC), \u00e0 la<strong> communication responsable et RSE <\/strong>ainsi qu\u2019\u00e0 la<strong> communication d\u2019influence.<\/strong><\/li>\n<li>Deux th\u00e9matiques indispensables trait\u00e9es en fil rouge :<strong> l\u2019IA et la communication responsable.<\/strong><\/li>\n<li>Des <strong>contenus et des cas d\u2019\u00e9tude sur des sujets d\u2019actualit\u00e9 <\/strong>avec le m\u00e9dia online We Are COM.<\/li>\n<li><strong>Un d\u00e9cryptage du secteur de la communication <\/strong>pour trouver son premier poste ou \u00e9voluer<strong>, <\/strong>gr\u00e2ce \u00e0 l\u2019Association nationale des communicants.<\/li>\n<\/ul>\n<div>\n<strong>\u00c9tudiant ou professionnel, le COMMUNICATOR vous accompagne tout au long de votre parcours de communicant !<\/strong><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le COMMUNICATOR vous donne toutes les cl\u00e9s pour exercer efficacement le m\u00e9tier de communicant dans un monde en constante mutation. Il offre un panorama exhaustif de la communication d\u2019aujourd\u2019hui, plus de\u00a0 100 cases studies\u201a de nombreux conseils d\u2019experts, des rubriques \u00ab M\u00e9thode \u00bb, \u00ab Focus \u00bb et des fiches m\u00e9tiers. Cette 10e\u00e9dition, enti\u00e8rement revue et [&hellip;]<\/p>\n","protected":false},"featured_media":88454,"template":"","meta":[],"product_brand":[],"product_cat":[152],"product_tag":[],"class_list":{"0":"post-88453","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-management","7":"product_shipping_class-standard","8":"pa_auteurs-assael-adary-celine-mas-marie-helene-westphalen","9":"pa_editeur-dunod","10":"pa_edition-juin-2025","11":"pa_nombre-de-pages-21477","13":"first","14":"instock","15":"purchasable","16":"product-type-simple"},"exclude_global_add_ons":[],"addons":[],"_links":{"self":[{"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product\/88453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/media\/88454"}],"wp:attachment":[{"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/media?parent=88453"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product_brand?post=88453"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product_cat?post=88453"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product_tag?post=88453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}