{"id":88651,"date":"2025-07-25T15:47:25","date_gmt":"2025-07-25T13:47:25","guid":{"rendered":"https:\/\/dev.promoculture.lu\/web\/produit\/non%20class\u00e9\/la-boite-a-outils-du-marketing\/"},"modified":"2026-03-24T16:08:43","modified_gmt":"2026-03-24T15:08:43","slug":"la-boite-a-outils-du-marketing","status":"publish","type":"product","link":"https:\/\/dev.promoculture.lu\/web\/produit\/entrepreneuriat\/management\/la-boite-a-outils-du-marketing\/","title":{"rendered":"La bo\u00eete \u00e0 outils du Marketing"},"content":{"rendered":"<p>Comment r\u00e9aliser un audit marketing ? Comment d\u00e9finir la meilleure strat\u00e9gie possible ? Quels outils pour mieux connaitre ses clients ? Comment r\u00e9ussir la conversion des leads ? Ou encore, quelles sont les meilleures pratiques pour innover ?<br \/>\nAutant de questions auxquelles r\u00e9pond cette bo\u00eete \u00e0 outils.<\/p>\n<p>D\u00e9couvrez 65 outils indispensables \u00e0 la pratique du marketing au quotidien.<\/p>\n<p>Cette 5e \u00e9dition couvre les nouveaux enjeux du secteur : IA, RSE, \u00e9conomie circulaire, data, nouveaux canaux de communication, etc.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment r\u00e9aliser un audit marketing ? Comment d\u00e9finir la meilleure strat\u00e9gie possible ? Quels outils pour mieux connaitre ses clients ? Comment r\u00e9ussir la conversion des leads ? Ou encore, quelles sont les meilleures pratiques pour innover ? Autant de questions auxquelles r\u00e9pond cette bo\u00eete \u00e0 outils. D\u00e9couvrez 65 outils indispensables \u00e0 la pratique du [&hellip;]<\/p>\n","protected":false},"featured_media":88652,"template":"","meta":[],"product_brand":[],"product_cat":[152],"product_tag":[],"class_list":{"0":"post-88651","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-management","7":"product_shipping_class-standard","8":"pa_auteurs-beatrice-durand-megret-nathalie-van-laethem","9":"pa_collection-la-boite-a-outils","10":"pa_editeur-dunod","11":"pa_edition-avril-2025","12":"pa_nombre-de-pages-19997","14":"first","15":"instock","16":"purchasable","17":"product-type-simple"},"exclude_global_add_ons":[],"addons":[],"_links":{"self":[{"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product\/88651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/media\/88652"}],"wp:attachment":[{"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/media?parent=88651"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product_brand?post=88651"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product_cat?post=88651"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product_tag?post=88651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}