{"id":89482,"date":"2025-05-05T08:00:06","date_gmt":"2025-05-05T06:00:06","guid":{"rendered":"https:\/\/dev.promoculture.lu\/web\/produit\/non%20class\u00e9\/marketing-6-0\/"},"modified":"2026-03-24T16:31:32","modified_gmt":"2026-03-24T15:31:32","slug":"marketing-6-0","status":"publish","type":"product","link":"https:\/\/dev.promoculture.lu\/web\/produit\/entrepreneuriat\/management\/marketing-6-0\/","title":{"rendered":"Marketing 6.0"},"content":{"rendered":"<div id=\"presentation-desktop\" class=\"desktop-display -expanded\">\n<div class=\"accroche-description\">\n<div class=\"field field--name-field-accroche field--type-string-long field--label-hidden field__item\">Un v\u00e9ritable mode d\u2019emploi du marketing immersif \u00e0 l\u2019\u00e8re du m\u00e9tavers.<\/div>\n<div class=\"field field--name-field-presentation field--type-text-long field--label-hidden field__item\">\n<p>Outil parfait pour les sp\u00e9cialistes du marketing traditionnel et num\u00e9rique, ainsi que pour les \u00e9tudiants et les professeurs de marketing et de commerce, ce livre redynamise le domaine du marketing gr\u00e2ce \u00e0 des recommandations pratiques et des id\u00e9es uniques.<\/p>\n<p>Dans <em>Marketing 6.0<\/em>, Philip Kotler, pr\u00e9sente une nouvelle approche du marketing moderne : le marketing \u00e0 l\u2019\u00e8re du m\u00e9tavers, et explique comment les sp\u00e9cialistes du marketing peuvent utiliser la technologie pour r\u00e9pondre aux besoins des clients.<\/p>\n<p>\u00c0 une \u00e9poque o\u00f9 les sp\u00e9cialistes du marketing sont confront\u00e9s \u00e0 la transformation num\u00e9rique des entreprises et \u00e0 l&rsquo;\u00e9volution du comportement des clients, ce livre leur montre comment utiliser les technologies du futur pour anticiper les comportements du consommateur d&rsquo;aujourd&rsquo;hui et de demain.<\/p>\n<p>Suivant le mod\u00e8le pr\u00e9sent\u00e9 dans sa s\u00e9rie \u00e0 succ\u00e8s \u00ab\u00a0Marketing X.0\u00a0\u00bb, Philip Kotler couvre les sujets cruciaux n\u00e9cessaires pour comprendre le marketing moderne, notamment l\u2019IA au service du marketing et le m\u00e9tavers.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"presentation-mobile\" class=\"mobile-display\">\n<div>\n<div class=\"link-picto link-popin-description -close\">Replier la description<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Un v\u00e9ritable mode d\u2019emploi du marketing immersif \u00e0 l\u2019\u00e8re du m\u00e9tavers. Outil parfait pour les sp\u00e9cialistes du marketing traditionnel et num\u00e9rique, ainsi que pour les \u00e9tudiants et les professeurs de marketing et de commerce, ce livre redynamise le domaine du marketing gr\u00e2ce \u00e0 des recommandations pratiques et des id\u00e9es uniques. Dans Marketing 6.0, Philip Kotler, [&hellip;]<\/p>\n","protected":false},"featured_media":89483,"template":"","meta":[],"product_brand":[],"product_cat":[152],"product_tag":[],"class_list":{"0":"post-89482","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-management","7":"product_shipping_class-standard","8":"pa_auteurs-philip-kotler","9":"pa_editeur-de-boeck-superieur","10":"pa_edition-avril-2025","11":"pa_nombre-de-pages-19997","13":"first","14":"instock","15":"purchasable","16":"product-type-simple"},"exclude_global_add_ons":[],"addons":[],"_links":{"self":[{"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product\/89482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/media\/89483"}],"wp:attachment":[{"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/media?parent=89482"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product_brand?post=89482"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product_cat?post=89482"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product_tag?post=89482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}