{"id":90724,"date":"2024-10-19T13:43:41","date_gmt":"2024-10-19T11:43:41","guid":{"rendered":"https:\/\/dev.promoculture.lu\/web\/produit\/non%20class\u00e9\/marketing\/"},"modified":"2026-03-24T16:56:53","modified_gmt":"2026-03-24T15:56:53","slug":"marketing","status":"publish","type":"product","link":"https:\/\/dev.promoculture.lu\/web\/produit\/entrepreneuriat\/management\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"<p>Avec la multiplication des canaux de distribution et de communication, l\u2019intensification et l\u2019internationalisation de la concurrence, l\u2019\u00e9volution des comportements de consommation, la prise en consid\u00e9ration de nouveaux enjeux sociaux et environnementaux,\u00a0<strong>d\u00e9finir et mettre en \u0153uvre une strat\u00e9gie marketing<\/strong>\u00a0est de plus en plus complexe.<\/p>\n<p>Le but de cet ouvrage est de\u00a0<strong>s\u2019approprier<\/strong>, \u00e0 travers\u00a0<strong>11 \u00e9tudes cas concrets<\/strong>\u00a0et reposant sur des\u00a0<strong>fondements th\u00e9oriques<\/strong>,\u00a0<strong>les divers leviers marketing<\/strong>\u00a0sur lesquels une entreprise peut s\u2019appuyer afin de se d\u00e9velopper sur un march\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec la multiplication des canaux de distribution et de communication, l\u2019intensification et l\u2019internationalisation de la concurrence, l\u2019\u00e9volution des comportements de consommation, la prise en consid\u00e9ration de nouveaux enjeux sociaux et environnementaux,\u00a0d\u00e9finir et mettre en \u0153uvre une strat\u00e9gie marketing\u00a0est de plus en plus complexe. Le but de cet ouvrage est de\u00a0s\u2019approprier, \u00e0 travers\u00a011 \u00e9tudes cas concrets\u00a0et [&hellip;]<\/p>\n","protected":false},"featured_media":90725,"template":"","meta":[],"product_brand":[],"product_cat":[152],"product_tag":[],"class_list":{"0":"post-90724","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-management","7":"product_shipping_class-standard","8":"pa_auteurs-bertrand-belvaux-jean-francois-notebaert","9":"pa_collection-etudes-de-cas","10":"pa_edition-aout-2024","11":"pa_nombre-de-pages-21564","13":"first","14":"instock","15":"purchasable","16":"product-type-simple"},"exclude_global_add_ons":[],"addons":[],"_links":{"self":[{"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product\/90724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/media\/90725"}],"wp:attachment":[{"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/media?parent=90724"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product_brand?post=90724"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product_cat?post=90724"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product_tag?post=90724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}