{"id":91130,"date":"2024-09-05T16:11:23","date_gmt":"2024-09-05T14:11:23","guid":{"rendered":"https:\/\/dev.promoculture.lu\/web\/produit\/non%20class\u00e9\/lia-au-service-du-marketing\/"},"modified":"2026-03-24T17:06:34","modified_gmt":"2026-03-24T16:06:34","slug":"lia-au-service-du-marketing","status":"publish","type":"product","link":"https:\/\/dev.promoculture.lu\/web\/produit\/entrepreneuriat\/management\/lia-au-service-du-marketing\/","title":{"rendered":"L&rsquo;IA au service du marketing"},"content":{"rendered":"<div class=\"f-productLayerGrid__col\">\n<div class=\"f-productLayer\">\n<div class=\"f-productLayer__body\">\n<div class=\"f-productLayer__container\" data-automation-id=\"EditorOpinionOrSummary-block\">\n<div class=\"js-Expander expander expander--hasIcon collapsed\" data-automation-button=\"expand-EditorOpinionOrSummary-button\" data-automation-content=\"expand-EditorOpinionOrSummary\">\n<div class=\"expander__content\" data-automation-id=\"expand-EditorOpinionOrSummary\" aria-expanded=\"true\">\n<div class=\"f-productDesc\">\n<div class=\"f-productDesc__raw\">\n<p><strong>Avec les t\u00e9moignages de 40 contributeurs les plus \u00e0 la pointe sur le sujet, notamment Luc Julia, Jean-Gabriel Ganascia, Alexandre Jost, Nicolas Babin, Laura Sibony, Luc de Brabandere et Ang\u00e9lique G\u00e9rard.<\/strong><\/p>\n<p>Fruit de l\u2019exp\u00e9rience de l\u2019auteur et de ses discussions avec les meilleurs experts du sujet, ce livre est une exploration \u00e0 360 degr\u00e9s, m\u00ealant bonnes pratiques, r\u00e9flexions et critiques pour vous permettre d\u2019appr\u00e9hender au mieux les possibilit\u00e9s et d\u00e9fis de l\u2019IA.<\/p>\n<p>Cet ouvrage n\u2019est pas un guide de prompts pr\u00eats \u00e0 l\u2019emploi, ce qui ne pr\u00e9senterait pas un grand int\u00e9r\u00eat, mais vous y apprendrez \u00e0 cr\u00e9er vos propres prompts. Vous n\u2019y trouverez pas de promesses tapageuses d\u2019am\u00e9liorer votre productivit\u00e9 sans effort, \u00e9videmment \u2013 ce serait un mensonge \u2013, mais vous saurez construire une marque forte. Vous n\u2019apprendrez pas non plus \u00e0 manipuler les algorithmes pour gagner de l\u2019argent facilement, ce qui serait malhonn\u00eate, mais vous y trouverez les outils pour maximiser l\u2019efficacit\u00e9 des plateformes web et votre veille marketing.<\/p>\n<p>Vous y d\u00e9couvrirez \u00e9galement les cl\u00e9s pour contourner les \u00e9cueils de l\u2019IA et l\u2019utiliser intelligemment pour booster votre business. Alors, pr\u00eat \u00e0 surfer la grande vague de l\u2019intelligence artificielle ?<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"expander__mask\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"f-productLayerGrid__col f-productLayerGrid__col--fixed\">\n<div class=\"f-productLayer ebookPromoStrate\">\n<div class=\"f-productLayer__container\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Avec les t\u00e9moignages de 40 contributeurs les plus \u00e0 la pointe sur le sujet, notamment Luc Julia, Jean-Gabriel Ganascia, Alexandre Jost, Nicolas Babin, Laura Sibony, Luc de Brabandere et Ang\u00e9lique G\u00e9rard. Fruit de l\u2019exp\u00e9rience de l\u2019auteur et de ses discussions avec les meilleurs experts du sujet, ce livre est une exploration \u00e0 360 degr\u00e9s, m\u00ealant [&hellip;]<\/p>\n","protected":false},"featured_media":91131,"template":"","meta":[],"product_brand":[],"product_cat":[152],"product_tag":[],"class_list":{"0":"post-91130","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-management","7":"product_shipping_class-standard","8":"pa_auteurs-sylvain-montmory","9":"pa_collection-mkg-com","10":"pa_editeur-dunod","11":"pa_edition-septembre-2024","12":"pa_nombre-de-pages-20098","14":"first","15":"instock","16":"purchasable","17":"product-type-simple"},"exclude_global_add_ons":[],"addons":[],"_links":{"self":[{"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product\/91130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/media\/91131"}],"wp:attachment":[{"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/media?parent=91130"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product_brand?post=91130"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product_cat?post=91130"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product_tag?post=91130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}