{"id":91132,"date":"2024-09-05T16:09:12","date_gmt":"2024-09-05T14:09:12","guid":{"rendered":"https:\/\/dev.promoculture.lu\/web\/produit\/non%20class\u00e9\/le-petit-marketing-2025\/"},"modified":"2026-03-24T17:06:41","modified_gmt":"2026-03-24T16:06:41","slug":"le-petit-marketing-2025","status":"publish","type":"product","link":"https:\/\/dev.promoculture.lu\/web\/produit\/entrepreneuriat\/management\/le-petit-marketing-2025\/","title":{"rendered":"Le petit Marketing 2025"},"content":{"rendered":"<p>En 48 pages\u00a0 et\u00a0\u00a0<strong>16 fiches pratiques<\/strong>, le\u00a0\u00a0<em>Petit Marketing\u00a0<\/em>fournit tous les\u00a0 savoirs fondamentaux de<strong>\u00a0 la fonction marketing<\/strong>, des outils d&rsquo;analyse \u00e0 l&rsquo;autodiagnostic d&rsquo;entreprise, notamment\u00a0 :<\/p>\n<ul>\n<li>d\u00e9finir un positionnement<\/li>\n<li>analyser la concurrence<\/li>\n<li>d\u00e9finir des cibles commerciales<\/li>\n<li>conna\u00eetre les \u00e9tudes de march\u00e9<\/li>\n<li>op\u00e9rer une veille informationnelle<\/li>\n<li>cr\u00e9er et d\u00e9velopper une marque<\/li>\n<li>d\u00e9terminer une politique de prix<\/li>\n<li>distribuer et diffuser une offre<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>En 48 pages\u00a0 et\u00a0\u00a016 fiches pratiques, le\u00a0\u00a0Petit Marketing\u00a0fournit tous les\u00a0 savoirs fondamentaux de\u00a0 la fonction marketing, des outils d&rsquo;analyse \u00e0 l&rsquo;autodiagnostic d&rsquo;entreprise, notamment\u00a0 : d\u00e9finir un positionnement analyser la concurrence d\u00e9finir des cibles commerciales conna\u00eetre les \u00e9tudes de march\u00e9 op\u00e9rer une veille informationnelle cr\u00e9er et d\u00e9velopper une marque d\u00e9terminer une politique de prix distribuer et [&hellip;]<\/p>\n","protected":false},"featured_media":91133,"template":"","meta":[],"product_brand":[],"product_cat":[152],"product_tag":[],"class_list":{"0":"post-91132","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-management","7":"product_shipping_class-standard","8":"pa_auteurs-nathalie-houver","9":"pa_collection-les-petits-experts","10":"pa_editeur-dunod","11":"pa_edition-septembre-2024","12":"pa_nombre-de-pages-20701","14":"first","15":"instock","16":"purchasable","17":"product-type-simple"},"exclude_global_add_ons":[],"addons":[],"_links":{"self":[{"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product\/91132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/media\/91133"}],"wp:attachment":[{"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/media?parent=91132"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product_brand?post=91132"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product_cat?post=91132"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product_tag?post=91132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}