{"id":91218,"date":"2024-08-29T15:55:41","date_gmt":"2024-08-29T13:55:41","guid":{"rendered":"https:\/\/dev.promoculture.lu\/web\/produit\/non%20class\u00e9\/le-marketing-2\/"},"modified":"2026-03-24T17:11:03","modified_gmt":"2026-03-24T16:11:03","slug":"le-marketing-2","status":"publish","type":"product","link":"https:\/\/dev.promoculture.lu\/web\/produit\/entrepreneuriat\/management\/le-marketing-2\/","title":{"rendered":"Le Marketing"},"content":{"rendered":"<p><span class=\"a-text-bold\">Gr\u00e2ce aux ouvrages de la collection Rep\u00e8res Pratiques :\u00a0<\/span><span class=\"a-text-bold\">Faites le point sur les connaissances essentielles \u00e0 ma\u00eetriser.<\/span><span class=\"a-text-bold\">M\u00e9morisez facilement gr\u00e2ce \u00e0 une organisation par double page.<\/span><span class=\"a-text-bold\">R\u00e9ussissez vos \u00e9tudes sup\u00e9rieures et vos examens !<\/span><\/p>\n<p>Cette \u00e9dition mise \u00e0 jour, int\u00e8gre les derni\u00e8res tendances du sujet et l&rsquo;actualisations de l&rsquo;ensemble des statistiques.<br \/>\nDivis\u00e9 en 6 parties, l&rsquo;ouvrage, \u00e9crit par des sp\u00e9cialistes, s&rsquo;organise par doubles pages et fait le point sur :<\/p>\n<p>Les fondements du marketing<br \/>\nL&rsquo;analyse du march\u00e9<br \/>\nLe produit<br \/>\nLe prix<br \/>\nLa distribution<br \/>\nLa communication<\/p>\n<p><span class=\"a-text-bold a-text-italic\">Le Rep\u00e8re Pratique &#8211; Marketing<\/span>\u00a0est id\u00e9al pour accompagner :<br \/>\n\u200bLes \u00e9tudiants en formations universitaires de marketing, de communication et d&rsquo;\u00e9conomie-gestion : DUT, licences, licences professionnelles, masters.<br \/>\nLes \u00e9tudiants en BTS MUC et NDRC.<br \/>\nLes \u00e9tudiants en \u00e9coles sup\u00e9rieures de commerce, en bachelor et en IEP.<\/p>\n<p><span class=\"a-text-bold\">Offert &#8211; Le livre en Ligne\u00a0<\/span>: l&rsquo;int\u00e9gralit\u00e9 du livre accesssible gratuitement depuis PC\/Mac, Tablettes et Smartphones&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gr\u00e2ce aux ouvrages de la collection Rep\u00e8res Pratiques :\u00a0Faites le point sur les connaissances essentielles \u00e0 ma\u00eetriser.M\u00e9morisez facilement gr\u00e2ce \u00e0 une organisation par double page.R\u00e9ussissez vos \u00e9tudes sup\u00e9rieures et vos examens ! Cette \u00e9dition mise \u00e0 jour, int\u00e8gre les derni\u00e8res tendances du sujet et l&rsquo;actualisations de l&rsquo;ensemble des statistiques. Divis\u00e9 en 6 parties, l&rsquo;ouvrage, \u00e9crit [&hellip;]<\/p>\n","protected":false},"featured_media":91219,"template":"","meta":[],"product_brand":[],"product_cat":[152],"product_tag":[],"class_list":{"0":"post-91218","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-management","7":"product_shipping_class-standard","8":"pa_auteurs-stephane-pihier-joel-clair","9":"pa_collection-reperes-pratiques-numero-33","10":"pa_editeur-nathan","11":"pa_edition-aout-2024","12":"pa_nombre-de-pages-20660","14":"first","15":"instock","16":"purchasable","17":"product-type-simple"},"exclude_global_add_ons":[],"addons":[],"_links":{"self":[{"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product\/91218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/media\/91219"}],"wp:attachment":[{"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/media?parent=91218"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product_brand?post=91218"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product_cat?post=91218"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product_tag?post=91218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}