{"id":91436,"date":"2024-07-27T13:56:12","date_gmt":"2024-07-27T11:56:12","guid":{"rendered":"https:\/\/dev.promoculture.lu\/web\/produit\/non%20class\u00e9\/la-boite-a-outils-de-google-ads\/"},"modified":"2026-03-24T17:15:18","modified_gmt":"2026-03-24T16:15:18","slug":"la-boite-a-outils-de-google-ads","status":"publish","type":"product","link":"https:\/\/dev.promoculture.lu\/web\/produit\/entrepreneuriat\/informatique-et-electronique\/la-boite-a-outils-de-google-ads\/","title":{"rendered":"La bo\u00eete \u00e0 outils de Google Ads"},"content":{"rendered":"<p>Comment faire une campagne publicitaire r\u00e9ussie en ligne ? Comment analyser ses r\u00e9sultats ?<br \/>\nGoogle Ads\u00a0 vous aide \u00e0\u00a0 \u00e9laborer une strat\u00e9gie de r\u00e9f\u00e9rencement payant efficace, optimis\u00e9e et\u00a0 rentable. Il permet de booster l\u2019efficacit\u00e9 de vos campagnes marketing en ligne gr\u00e2ce \u00e0 des outils con\u00e7us pour am\u00e9liorer vos performances.<br \/>\nGoogle Analytics est un service gratuit d&rsquo;analyse d&rsquo;audience d&rsquo;un site web ou d&rsquo;applications utilis\u00e9 par plus de 10 millions de sites, soit plus de 80 % du march\u00e9 mondial.\u00a0 Il permet d&rsquo;analyser son trafic pour booster ses actions marketing.<\/p>\n<p>Indispensable aux entreprises, start-up, PME, ces deux outils compl\u00e9mentaires vous permettent d&rsquo;attirer des clients et d&rsquo;analyser leurs comportements pour mieux rebondir gr\u00e2ce \u00e0 de nombreux outils. Cl\u00e9ment Pellerin, sp\u00e9cialiste des r\u00e9seaux sociaux, vous permet de comprendre ces outils afin d&rsquo;\u00eatre mieux r\u00e9f\u00e9renc\u00e9\u00a0 pour gagner de nouveaux clients.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment faire une campagne publicitaire r\u00e9ussie en ligne ? Comment analyser ses r\u00e9sultats ? Google Ads\u00a0 vous aide \u00e0\u00a0 \u00e9laborer une strat\u00e9gie de r\u00e9f\u00e9rencement payant efficace, optimis\u00e9e et\u00a0 rentable. Il permet de booster l\u2019efficacit\u00e9 de vos campagnes marketing en ligne gr\u00e2ce \u00e0 des outils con\u00e7us pour am\u00e9liorer vos performances. Google Analytics est un service gratuit [&hellip;]<\/p>\n","protected":false},"featured_media":91437,"template":"","meta":[],"product_brand":[],"product_cat":[142,152],"product_tag":[],"class_list":{"0":"post-91436","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-informatique-et-electronique","7":"product_cat-management","8":"product_shipping_class-standard","9":"pa_auteurs-clement-pellerin","10":"pa_collection-la-boite-a-outils","11":"pa_editeur-dunod","12":"pa_edition-avril-2024","13":"pa_nombre-de-pages-19997","15":"first","16":"instock","17":"purchasable","18":"product-type-simple"},"exclude_global_add_ons":[],"addons":[],"_links":{"self":[{"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product\/91436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/media\/91437"}],"wp:attachment":[{"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/media?parent=91436"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product_brand?post=91436"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product_cat?post=91436"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product_tag?post=91436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}