{"id":91440,"date":"2024-07-27T13:46:19","date_gmt":"2024-07-27T11:46:19","guid":{"rendered":"https:\/\/dev.promoculture.lu\/web\/produit\/non%20class\u00e9\/la-boite-a-outils-de-la-communication\/"},"modified":"2026-03-24T17:15:21","modified_gmt":"2026-03-24T16:15:21","slug":"la-boite-a-outils-de-la-communication","status":"publish","type":"product","link":"https:\/\/dev.promoculture.lu\/web\/produit\/entrepreneuriat\/management\/la-boite-a-outils-de-la-communication\/","title":{"rendered":"La bo\u00eete \u00e0 outils de la Communication"},"content":{"rendered":"<p>Comment r\u00e9aliser un plan de communication ? Quelles m\u00e9thodes choisir pour piloter et \u00e9valuer les actions ? Comment optimiser la communication par l&rsquo;image, par l&rsquo;\u00e9crit et par le Web ? Quels outils choisir pour \u00e9tablir des relations presse efficaces, dynamiser ses relations publiques, communiquer en p\u00e9riode de crise ou d\u00e9velopper la communication interne ? Comment travailler avec les agences ?<\/p>\n<p>D\u00e9couvrez\u00a0<b>58\u00a0 outils<\/b>\u00a0indispensables \u00e0 la pratique de la communication d&rsquo;entreprise au quotidien. Cette 5<b><sup>e<\/sup>\u00e9dition<\/b>\u00a0 tient compte de l\u2019impact de l\u2019intelligence artificielle dans le monde de la communication. Les outils d\u00e9di\u00e9s aux r\u00e9seaux sociaux, \u00e0 la marque employeur et \u00e0 l\u2019engagement des salari\u00e9s ont bien \u00e9t\u00e9 remani\u00e9s. Enfin, un nouvel outil est consacr\u00e9 \u00e0 l\u2019entreprise \u00e0 mission.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment r\u00e9aliser un plan de communication ? Quelles m\u00e9thodes choisir pour piloter et \u00e9valuer les actions ? Comment optimiser la communication par l&rsquo;image, par l&rsquo;\u00e9crit et par le Web ? Quels outils choisir pour \u00e9tablir des relations presse efficaces, dynamiser ses relations publiques, communiquer en p\u00e9riode de crise ou d\u00e9velopper la communication interne ? Comment [&hellip;]<\/p>\n","protected":false},"featured_media":91441,"template":"","meta":[],"product_brand":[],"product_cat":[152],"product_tag":[],"class_list":{"0":"post-91440","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-management","7":"product_shipping_class-standard","8":"pa_auteurs-bernadette-jezequel-philippe-gerard","9":"pa_collection-la-boite-a-outils","10":"pa_editeur-dunod","11":"pa_edition-avril-2024","12":"pa_nombre-de-pages-19997","14":"first","15":"instock","16":"purchasable","17":"product-type-simple"},"exclude_global_add_ons":[],"addons":[],"_links":{"self":[{"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product\/91440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/media\/91441"}],"wp:attachment":[{"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/media?parent=91440"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product_brand?post=91440"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product_cat?post=91440"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product_tag?post=91440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}