{"id":91864,"date":"2024-06-04T14:13:56","date_gmt":"2024-06-04T12:13:56","guid":{"rendered":"https:\/\/dev.promoculture.lu\/web\/produit\/non%20class\u00e9\/lentreprise-harmonieuse\/"},"modified":"2026-03-24T17:21:30","modified_gmt":"2026-03-24T16:21:30","slug":"lentreprise-harmonieuse","status":"publish","type":"product","link":"https:\/\/dev.promoculture.lu\/web\/produit\/entrepreneuriat\/management\/lentreprise-harmonieuse\/","title":{"rendered":"L&rsquo;entreprise harmonieuse"},"content":{"rendered":"<p>Cet ouvrage raconte l&rsquo;histoire de la transformation qui a conduit Dentsu France \u00e0 devenir \u00ab\u00a0Soci\u00e9t\u00e9 \u00e0 Mission\u00a0\u00bb . Pour cela, il lui a fallu \u00e9pouser les contours d&rsquo;un march\u00e9 qui \u00e9volue d\u00e9sormais plus vite que toute planification, et sans jamais s&rsquo;arr\u00eater de muter. L&rsquo;id\u00e9e cl\u00e9 a \u00e9t\u00e9 de placer au centre du projet de l&rsquo;entreprise un moteur de d\u00e9veloppement fond\u00e9 sur la r\u00e9conciliation. Dentsu est devenue la premi\u00e8re agence de communication fran\u00e7aise \u00e0 devenir soci\u00e9t\u00e9 \u00e0 mission.<br \/>\nAu-del\u00e0 du label, c&rsquo;est une transformation majeure que raconte ce livre : alors qu&rsquo;il y a trois ans l&rsquo;entreprise perdait de l&rsquo;argent, la maison m\u00e8re \u00e9tant alors proche de fermer sa filiale fran\u00e7aise, elle a g\u00e9n\u00e9r\u00e9 un peu plus de 100 millions d&rsquo;euros de revenus en 2022, en croissance de 7 % sur un an<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cet ouvrage raconte l&rsquo;histoire de la transformation qui a conduit Dentsu France \u00e0 devenir \u00ab\u00a0Soci\u00e9t\u00e9 \u00e0 Mission\u00a0\u00bb . Pour cela, il lui a fallu \u00e9pouser les contours d&rsquo;un march\u00e9 qui \u00e9volue d\u00e9sormais plus vite que toute planification, et sans jamais s&rsquo;arr\u00eater de muter. L&rsquo;id\u00e9e cl\u00e9 a \u00e9t\u00e9 de placer au centre du projet de l&rsquo;entreprise [&hellip;]<\/p>\n","protected":false},"featured_media":91865,"template":"","meta":[],"product_brand":[],"product_cat":[152],"product_tag":[],"class_list":{"0":"post-91864","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-management","7":"product_shipping_class-standard","8":"pa_auteurs-pierre-calmard","9":"pa_editeur-eyrolles","10":"pa_edition-fevrier-2024","11":"pa_nombre-de-pages-22090","13":"first","14":"instock","15":"purchasable","16":"product-type-simple"},"exclude_global_add_ons":[],"addons":[],"_links":{"self":[{"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product\/91864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/media\/91865"}],"wp:attachment":[{"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/media?parent=91864"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product_brand?post=91864"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product_cat?post=91864"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/dev.promoculture.lu\/web\/wp-json\/wp\/v2\/product_tag?post=91864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}